Moomin
by Mozo

Creating a series of products that were inspired by 'the other side' of the beloved Moomin characters, and stories, by

Tove Jansson.

Whilst working for Mozo in Helsinki, we collaborated with Moomin to produce a range of accessories. Moomin products are often colourful and playful.

We wanted to show the other side of the Moomins. Unusual, mysterious, sometimes even dark creatures and the stunning illustrations of Tove Jansson.

Street style products with an edge. I led the presentation and visual style built around this idea

of showing the other side of the Moomins.